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Assistant Director, Sales & Marketing II

Company: Embassy Suites Northwest Arkansas - Hotel, Spa & C
Location: Rogers
Posted on: November 25, 2019

Job Description:

IDEAL CANDIDATE: The Assistant Director of Sales & Marketing is responsible for the revenue generation activities and results for assigned market segments of the hotel. Following the direction of the Director of Sales, the Assistant Director of Sales & Marketing will articulate and achieve the company's goals and demonstrate a commitment to these goals through work ethic, integrity, passion, and respect for the Company and its associates. RESPONSIBILITIES: Carry out supervisory responsibilities in accordance with the brand and management company's policies and applicable laws. Responsibilities include recruiting, interviewing, hiring, and training employees; planning, assigning, assisting and directing activities; evaluating performance; rewarding and disciplining employees; addressing complaints and resolving problems. Conduct and/or participate in the required company standard meetings, including but not limited to daily stand up meeting, daily business review, weekly Sales Meeting, and weekly one-on-one's with the sales/catering managers, and Director of Sales. Assist Director of Sales with training and motivating sales managers and hotel staff with their job performance and knowledge, including general group sales principals, group function requirements, rate quotes, site management, sales call preparation and proposal/contract development. In the absence of the Director of Sales attend in-house management meetings, and manage the day to day responsibilities of the sales office. Develop and implement SMART Plans for all direct sales market segments. Track and communicate progress. Conduct outside sales calls to cultivate existing customers and accounts and develop new business Ensure systems are established and in place to respond to customer needs within a defined response period. These may include, but are not limited to: telephone inquiries, bids, proposals, confirmation of bookings, thank you letters, follow up letters, etc. Develop and maintain a file and trace system to ensure all sales call activity is defined, recorded, traced, and updated in an organized manner. Ensure the understanding and implementation of Brand sales initiatives, tools and resources. Aggressively pursue all appropriate opportunities within designated market segments for outside customer solicitation and relationship building including: Outside Sales Calls, Civic Association Events, Trade Events, Industry Vendor Relationships, etc. Conduct hotel tours and entertain qualified potential clients in accordance with the company and property policies. Contribute to the research and development of the annual strategic marketing plan, budget, and monthly forecasts. Local community involvement as it benefits the hotel, via approved memberships in organizations. Submit required weekly, monthly, quarterly, and annual reports to the General Manager and Corporate staff. Analyze data for trends, corrective action, rate maximization, etc. Actively participate in Month End Revenue Review Calls and Property Visits with Corporate staff. Be able to understand and interpret market conditions, trends, and the competition by analyzing STAR data and sales month-end reports. Contribute and work as a "team" member in all facets of the position. Perform other services and duties as requested by the General Manager. May be called upon to host functions and participate in, or conduct sales blitzes, travel and work extended hours to achieve departmental goals. Present a clean, pleasant and professional image to project a positive, polished appearance to staff, potential guests and clients. SKILLS AND QUALIFICATIONS: LANGUAGE SKILLS: Ability to read and comprehend instructions, both written and oral. Ability to effectively present information in one on one or small group situations to customers, clients, owners and other associates of the organization. REASONING ABILITY: Ability to investigate and analyze large amounts of data drawing conclusion on that data and offering recommendations for improvement of hotel revenues. Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. DESIRED COMPETENCIES: Persuade and influence Motivate, encourage and inspire Creative thinking Effective communication Leadership skills Outgoing personality Problem resolution

Keywords: Embassy Suites Northwest Arkansas - Hotel, Spa & C, Rogers , Assistant Director, Sales & Marketing II, Sales , Rogers, Arkansas

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