Customer Sales Lead, Walmart Perimeter & eCommerce

Company: Campbell Soup Company
Location: Rogers
Posted on: August 29, 2024

Job Description:

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success.We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.General Summary:The Customer Sales Lead, Walmart Perimeter & eCommerce is responsible for the development and implementation of joint business planning across online and perimeter opportunities to drive volume, profit and share growth across the total Campbell's Snacks portfolio. Responsibilities include proactively managing, monitoring the Campbell's total portfolio, creating, evaluating, and updating business plans to meet all sales objectives. In addition, the Customer Sales Lead is responsible for developing business and sales priorities, strategies, and goals to ensure the attainment of Campbell's Walmart annual operating plan (AOP). Working closely with Campbell's Customer Team Leads and key retailer decision makers, the position will advance our eCommerce presence through industry knowledge and developing relationships with key decision makers. Utilize shopper and category knowledge to implement Assortment, Penetration and Marketing objectives.Primary Responsibilities:Utilize the Campbell's Sales Planning & Customer Investment system to create optimal customer plans to drive Campbell's portfolio.Develop and implement promotion strategies and tactical plans with the customer - help develop and execute higher ROI activities to drive Campbell's portfolios scale.Proactively monitor and update the customer's overall business plan, including managing budgets, spending and volume, to achieve all sales objectives versus plan.Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities. Leverage Shopper Insights and Category Management resources appropriately.Leverage Customer marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.Understand Campbell's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.Sell-in new items to customer and work with key customer personnel to achieve optimal distribution.Identify profitable opportunities to grow incremental volume.Identify and share out current trends, results, and industry wide initiatives.Job Complexity:Able to assess any customer's competitive position, behaviors and strategies and understand how they align with Campbell's strategic goals to help determine a customer investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit and share growth.Develop productive working relationship with key decision makers at various levels within the customer's organizational structure.Requires cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, etc.) as well as with World Headquarter personnel (e.g., Marketing Activation, Joint Business Planning, Brand Management, etc.) to varying degrees depending on the size, complexity and strategic importance of the customer.Requires strong understanding of e-commerce to identify business trends in the on-line channel for all customer types and how they leverage digital capability.Responsible for managing the performance in all categories within the Campbell portfolio, across e-commerce.Requires strong understanding of and experience with total P&L management.Strong customer, channel, and partner prospecting ability.Analytical acumen to determine optimal activation through test and learn modelsAble to assess any customer's competitive position and strategies and understand how they align with Campbell's strategic goals to determine a customer investment strategy (including trade funding, customer marketing and integrated marketing) that will best support a customer's growth and profit trends.Technical Skills:Experience with Walmart and/or other eCommerce and Omni retailersExperience with Syndicated Data (IRI or AC Nielsen, retailer loyalty card, retailer POS) beneficialComputer Skills (Excel, PowerPoint, Word, experience with internal computer systems for data gathering and interpretation.)Knowledge, Skills and Abilities:Demonstrated strong leadership skills, with a high level of drive and energy and the ability to consistently deliver resultsIndependent, but also work well in a team setting, with strong inter-personal and customer relationship skillsStrong organization, analytic and verbal & written communication skills a mustEffective communicator and able to create and deliver persuasive professional presentationsAbility to balance and prioritize request from multiple stakeholdersQuick learner, self-directed, and detail orientedMust be flexible, agile, & adaptable and have an entrepreneurial mindsetAble to plan, schedule, prioritize projects and meet deadlinesKnowledge of Supply Chain operations preferredFinancial acumen and trade management preferredCategory & Brand Knowledge beneficialMinimum Education & Experience required: Bachelor education requiredYears of relevant experience: 5-7+ years sales experienceLocationLocation: Rogers Office - Hybrid (3 days in office#LI-HybridCompensation and Benefits:The target base salary range for this full-time, salaried position is between$85,900-$140,800Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Keywords: Campbell Soup Company, Rogers , Customer Sales Lead, Walmart Perimeter & eCommerce, Sales , Rogers, Arkansas