Customer Sales Leader, Front End/Seasonal/Gluten Free
Company: Campbells
Location: Rogers
Posted on: January 17, 2023
Job Description:
Imagine...working for a company that knows that its people are
the key to its success in the marketplace. A company in which
achieving extraordinary results and having a stimulating work
experience are part of the same process.We cultivate and embrace a
diverse employee population. We recognize that people with diverse
backgrounds, experiences and perspectives fuel our growth and
enrich our global culture.We are looking for an individual who
enjoys working in a fast-paced, team oriented environment, likes to
be challenged, and values the opportunity to make a
difference.General Summary:The Customer Sales Lead will lead the
development and implementation of the integrated growth plans.
Responsible for proactively managing, monitoring, evaluating, and
updating the overall business plan to meet all volume, profit and
share objectives. In addition, incumbent is responsible for
implementing our brand strategies and tactics with customers by
working closely with key decision makers and utilizing category
management initiatives to drive customer decision making.CSL's
primary focus is to grow net sales, profit and market share across
the Campbell's Snacks brand portfolio across a variety of snacking
categories. - In addition, the CSL is responsible for implementing
Campbell brand strategies and tactics by working closely with key
decision makers at Walmart, utilizing consumer insights and
category management to drive key initiatives. - This role will work
hand in hand with the Campbell's Direct Store Delivery (DSD)
selling and delivery operations team to ensure best in class
execution occurs in market. The position will require strong
cross-functional leadership, financial acumen, customer interface
skills, and strategic agility capabilities. The ability to manage
in complex situations and boil down to simple interpretation and
action steps is critical.Principal Responsibilities:
- Lead the integrated growth planning process and annual
strategic plan with Walmart.
- Manage supplier relationships on assigned categories.
- Utilize the sales planning tool and customer investment system
to create optimal customer plans.
- Develop and implement trade promotion strategies and tactical
plans with the customer
- Works closely with our DSD Field Sales Organization and
Independent Operators to win with our customer in the
marketplace.
- Conduct post event analysis to evaluate promotional volume,
consumption, profit and spending results versus plan and leverage
findings to maximize future promotional opportunities.
- Monitor and manage deduction balances and conduct post
audits.
- Leverage shelf solutions to drive retail availability and
additional product placements in store.
- Conduct category business reviews, leveraging loyalty and
syndicated data, to discuss the state of the business, consumer
trends, key business drivers, incremental opportunities, etc.
- Leverage Category Management resources and loyalty data
appropriately.
- Knowledgeable of Campbell brand strategies and tactics and
implements by working closely with the customer's key decision
makers which include buyers, category managers, and merchandising
leaders.
- Utilize sound category management practices to proactively link
consumer and shopper trends and opportunities.
- Lead the customer in the execution of category
assessments.
- Develop and lead accurate monthly forecasts in order to
maximize supply chain efficiencies by tracking shipments,
consumption data and inventory changes for the entire team. - -
Proactively identify potential risks or threats to monthly
forecasts.
- Sell in new items to the customer and work with key customer
personnel to achieve optimal distribution.
- Leverage Customer Marketing resources to develop and implement
collaborative marketing programs in alignment with brand and
customer strategies and track and monitor progress of new item and
initiative development.
- Identify profitable opportunities to grow incremental
volume.Job Complexity/Scope:
- Assess customer's competitive position, behaviors and
strategies and understand how they align with company strategic
goals and determine appropriate investment strategy (use of trade,
customer marketing, and integrated marketing equities) that will
best support a customer's revenue, profit and share growth.
- Develop productive working relationship with key decision
makers within the customer's organizational structure.
- Manage numerous key customer touch points.
- Manage trade funding in accordance with company standards.
- May be responsible for managing all categories or select
categories, depending on the specific customer.
- Requires varying degrees of cross-functional interaction within
the customer team (e.g., Finance, Category Management, Customer
Marketing, Customer Business Managers, etc.) as well as with World
Headquarter personnel (e.g., Integrated Marketing, Customer
Development, Brand Management, etc.) based upon the size,
complexity and strategic importance of the customer.
- Working knowledge of the Syndicated database & technical skill
to leverage the data.
- Strong understanding of and experience with P&L
management.Job Specifications:
- Minimum education required: Bachelor's degree.
- Years of relevant experience: 5+ years' experience in the CPG
industry.
- Knowledge, skill, and abilities preferred:
- Strong written and verbal communication skills
- Must possess excellent problem-solving skills
- Strong analytical thinking and analysis capability
- Ability to pull/use syndicated data (IRI/Nielsen)
- Ability to negotiate
- Strong interpersonal and influencing skills
- Ability to penetrate and conduct meetings at high levels
- Category & Brand knowledge preferred
- Knowledge of Supply Chain operations preferred
- P&L management experience preferred
- Experience managing a DSD business in the past preferredWorking
Conditions:
- Travel as needed
- Must be able to relocate as requiredPhysical Demands:The
employee must occasionally lift and/or move up to 10 pounds. -
Specific vision abilities required by this job include close
vision. - While performing the duties of this job, the employee is
frequently required to sit; use hands to finger, handle, or feel;
and talk or hear. - The employee is occasionally required to stand
and walk.Disclaimer:The preceding job description has been designed
to indicate the general nature and level of work performed by
employees within this classification. - It is not designed to
contain or be interpreted as a comprehensive inventory of all
duties, responsibilities and qualifications required of employees
assigned to this job. - ACRThe Company is committed to providing
equal opportunity for employees and applicants in all aspects of
the employment relationship, without regard to race, color, sex,
sexual orientation, gender identity, national origin, citizenship,
marital status, veteran status, disability, age, religion or any
other classification protected by law.In that regard, U.S.
applicants and employees are protected from discrimination based on
certain categories protected by Federal law. Click for additional
information.
Keywords: Campbells, Rogers , Customer Sales Leader, Front End/Seasonal/Gluten Free, Sales , Rogers, Arkansas
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