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Category Leadership Analyst

Company: Kraft
Location: Rogers
Posted on: December 4, 2019

Job Description:

Kraft Heinz, The Company As one of the worlds largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love. Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people. Every day, we are transforming the food industry with bold thinking and unprecedented results. If youre passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- theres one thing to do join us. Our Culture of Ownership, Meritocracy and Collaboration Were not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. Its true Our employees are our competitive advantage. As part of the Kraft Heinz family youre supported to grow and achieve. Youre recognized and rewarded for outstanding performance at every level. Youre given the opportunity to leave your mark and build legacies. But you wont do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day. Job Description The primary responsibility of the Category Leadership Analyst is to enable Kraft Heinz and the customer to grow category sales to provide objective category expertise and deliver the best possible product assortment, pricing, merchandising and shelving recommendations. This position develops solutions and activates Department/Category roadmaps at retail to drive the development and integration of consumer, shopper and retailer strategies. The Category Leadership Analyst leverages category, customer and market knowledge to localize the department/category standards to maximize category and Kraft Heinz sales. He/she gains customer alignment by developing and delivering insights-based category selling stories and maintains an on-going dialogue with the customer regarding results and recommended strategies. Leading Customer Category Activation - Understanding Category Roadmap - Provides input into customer category strategies and plan - Develops assortment, pricing, promotion, and shelving recommendations aligned to customer and Kraft Heinz strategies and plans - Collaborates with retailer and Kraft sales to deliver activation calendar - Identifies issues, opportunities, and recommended strategic actions by conducting 4P market analyses of category for retailer and account team - Develops recommendations based on consumer, supplier, marketplace and retailer assessments - Conducts annual category reviews and periodic assessments - Manages the planogram development and assessment of shelf performance against objectives /strategies Business Activation - Act as category, shopper and market expert to the Kraft sales team - Develops and utilizes category & shopper insights as the basis to drive Retailer and Kraft Category sales - Analyzes various types of data, including retailer, syndicated, panel, loyalty card data, to identify business issues & opportunities and relates them potential solutions for the category and Kraft Heinz - Supports new item plans and retail activation - Activates Category Roadmap with Sales team at the customer-level - Develops sales presentations for the sales team utilizing a category perspective - Collaborates with account management and shopper marketing team to deliver Roadmap activation - Provides Sales Team with analytical and technical support to develop insights into issues and opportunities Planogram Updating - Acts as the expert on Space Management software - Finalizes common planogram based on agreed upon project objectives and BU Standards - Develops and maintains alternate versions of common planogram - Revises planograms with optimal assortment to include new and discontinued items' Product Assortment - Identifies key metrics and methodology to conduct assortment analysis by category and brand - Targets items for deletion, addition, and retention based upon duplication/variety criteria - Develops the most effective product assortment based on agreed upon parameters - Confirms that assortment fits in planogram Location(s)Rogers Sales Equal Opportunity Employerminorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

Keywords: Kraft, Rogers , Category Leadership Analyst, Professions , Rogers, Arkansas

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