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Content Strategy Planner

Company: Advantage Solutions
Location: Rogers
Posted on: November 27, 2019

Job Description:

Content Strategy Planner At our Company, we grow People, Brands, and Businesses! We are seeking a dynamic Content Strategy Planner to be responsible for understanding a brand’s digital ecosystem and developing online communication programs that define contextual territories and content types that will engage and endear audiences. With an emphasis on social content, this role combines both social media and content strategy to develop objective driven communications across owned, earned and paid channels to drive meaningful consumer engagement. Early education category experience is vital, and/or experience within CPG categories that target moms and parents. Leading the development of content planning, social creative ideation, and managing integrated editorial calendars is central to this role. The Content Strategy Planner is also expected to keep abreast of trends in social media and content marketing. An understanding of measurement, performance, and optimization is critical for the success of the business as more brands pivot from traditional advertising to digital, and from persuasion to providing value and utility. Take this opportunity to join North America’s leading business solutions provider and build your career working with amazing people in a growing industry! Apply today! What we offer:Full-Time Benefits (Medical, Dental, Vision, Life)401(k) with company matchTraining and Career DevelopmentGenerous Paid Time-Off Responsibilities:Lead the ideation, development, execution, and measurement of content marketing that exceeds the creative brief and editorial calendar, assessing the existing market presence of the brand and the competitive set; help identify opportunities and risks within a fixed budget.Manage campaigns, deployment and market response, ensuring content is being executed on strategy; raise issues when it veers off the path and be able to get it back on brief.Work with analytics to measure the return on content investment; take corrective action as necessary.Innovate on existing assets and create sales materials, write and execute compelling sales content such as collateral, white papers, proposals, presentations, statements of work and responses to RFPs/RFIs. May coordinate necessary approvals and/or produce and deliver critical messages for senior leaders.Work with Sales Executives to develop and deliver customer demonstrations and prototypes with communications plans and programs. Determine proposal concept by identifying and clarifying opportunities and needs; studying requests for proposal (RFPs); attending strategy meetings.Qualifications:Bachelor's Degree in Marketing, Communications or related field or equivalent experience required5+ years of experience in content marketing or social media marketingAgency side experienceEarly Education category experienceWorked on brands that moms and parents are a core audienceCreativity: Find new and compelling ways to convey solution positioning and value props

Keywords: Advantage Solutions, Rogers , Content Strategy Planner, Other , Rogers, Arkansas

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