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Integrated Shopper Marketing eCommerce Planner

Company: General Mills
Location: Rogers
Posted on: March 14, 2019

Job Description:

Integrated Shopper Marketing (ISM) creates and executes customer-centric, retailer level marketing and event programs in partnership with our Brands, Sales teams and retailers. This is an exciting and impactful role within General Mills Integrated Shopper Marketing (ISM) organization. As the ISM Promotions Ecommerce Planner for our Walmart team, you'll be accountable for the planning and execution of our Shopper Marketing plans as well as our ecommerce search, content, and testing strategy. This is a position with considerable accountability and ownership. Manage E-commerce planning and strategy with Brand Operating UnitsWork with internal E-commerce Center of Excellence on developing tools and process to deliver on needs for WalmartBuild out full content pipeline and planning processDevelop and own search strategyOwn bringing national campaigns to life on customers Ecommerce sitesPartner to develop Learning and Development pathDevelop case studies showcasing work and results in the ecommerce spaceManage partnerships with Walmart ecommerce marketing teamsProvide leadership in the development of our ecommerce strategy and the effective incorporation into our marketing mixBuild strong working relationships with key decision makers at Walmart, both across General Mills Sales and MarketingLead our agency partners in the development of creative specific to delivering the planAdditional duties as assignedBachelor's DegreeMinimum of 3 years of previous marketing/promotions/ or ecomm experienceDemonstrated ability to translate insights into powerful marketing programs/platformsUnderstanding of how to use Digital/Social mediums as part of a marketing mixUnderstanding of search platforms and key drivers of search resultsProactive leadership in identifying new opportunities and in managing day-to-day operationsExceptional teaming and communication skillsStrong analytical skill setAbility to travel as needed (10%)cb1

Keywords: General Mills, Rogers , Integrated Shopper Marketing eCommerce Planner, Other , Rogers, Arkansas

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