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Shopper & Category Insights Lead, WalMart Vitamins, Immunity & SSL

Company: GlaxoSmithKline
Location: Rogers
Posted on: May 28, 2023

Job Description:

**Shopper & Category Insights Lead, WalMart Vitamins, Immunity & SSL**CAROUSEL_PARAGRAPH* Rogers, Arkansas * Sales * 320431 ** Share job**mail_outlineGet future jobs matching this searchor ** Job description****Site Name:** Rogers District Office Building II **Posted Date:** Jan 19 2022 The **Shopper and Category Insights Lead** (Vitamins, Immunity & Shopper Science Lab) guides a vision for the category with the retailer and works closely and collaboratively with the Walmart Buyer. Core to our GSK approach is synthesizing shopper and category insights to build winning category strategies and assortment recommendations for the category and the retailer. The goal of the **Shopper and Category Insights** function is to be on the leading edge for the retailer integrating consumer, shopper and analytic insights, processes and tools to drive vision and strategy for each category. **Key Responsibilities*** Run the Shopper Science Lab (newly opened late 2021). This includes tracking the utilization, spend vs. budget, & ROI of the lab, ensuring that resources are running smoothly & being used properly (by GSK & Walmart), disseminating best practices, and working with internal & external team members to maximize its overall effectiveness & utilization. This responsibility is done in partnership with a Shopper Engagement (Shopper Marketing) team member.* Manage and develop a direct report (Shopper & Category Insights Manager, Cough Cold Flu, Allergy, Lip Care, & Pediatrics).* Work collaboratively with the Walmart Buyer to understand priorities and strategies to deliver winning approaches; be recognized as a strategic partner* Develop category growth initiatives to influence customer category strategies that drive sales and market share growth* Identify and develop value creating strategies and opportunities for the category* Apply marketing research information (IRI, Nielsen, Numerator and Primary) as it relates to shopper and category strategy* Analyze category dynamics for the local team and retailer including consumption and shopper behavioural data to identify category trends, competitive activity from account programs that may have major, long-term impact on goals and strategies* Lead annual category modular review process(es) understanding category trends, shelf and space opportunities and make appropriate recommendations to the planogram to drive incrementality and market share gains* Must embrace and utilize advanced analytics and technology, such as the following:* Store level data to analysis and drive business* Virtual aisle, as well as shelf validation methodologies* GSK Shopper Science Lab and proprietary Advance Range Review Tool (ARRT)* Must drive for results that are customer focused:* Broaden level of influence throughout Walmart, particularly within non-purchasing functions (i.e. vendor collaboration, marketing, research, store testing, etc)* Collaborate with Shopper Insights in applying Category Leadership Platform strategies, identifying knowledge gaps, shopper trends and developing vision for the category present and future state**Basic Qualifications:**We are looking for professionals with these required skills to achieve our goals:* Bachelors Degree required* 5+ years of CPG retailer key account category management or related industry experience* Skilled in Microsoft Office Suite, including Excel, Word, PowerPoint, OneDrive, Teams and Power BI* Must have competency in communication, specifically written, strong functional/technical skills, and able to manage a multi-project based workload**Preferred Qualifications:**If you have the following characteristics, it would be a plus:* Masters in Business Administration* Agile and quick learner with strong technical skills, astute strategy abilities, and growth mindset* Excellent communicator and presenter, with ability to communicate across all levels of the organization* Strong intellectual curiosity and analytical skills to identify trends from multiple sources and translate into compelling storytelling* Knowledge of Retailer databases (Walmart Retail Link) and Retail consumption sources (IRI/Nielsen/RSi)* Demonstrates compliance with financial requirements, and internal reporting policies* Demonstrates values and behaviors consistent with GSK expectationsRight now, were on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. Were doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year over a billion and a half of them and it goes beyond products. Its about truly helping people manage their health proactively in different ways as consumer needs evolve.With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, were uniquely placed to do this and to grow a strong, successful business.This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.**Diversity, Equity and Inclusion**In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.At GSK, the health and safety of our employees are of paramount importance. As a science-led healthcare company on a mission to get ahead of disease together, we believe that supporting vaccination against COVID-19 is the single best thing we can do in the US to ensure the health and safety of our employees, complementary workers, workplaces, customers, consumers, communities, and the patients we serve. GSK has made the decision to require all US employees to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily available. The only exceptions to this requirement are employees who are approved for an accommodation for religious, medical or disability-related reasons.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any

Keywords: GlaxoSmithKline, Rogers , Shopper & Category Insights Lead, WalMart Vitamins, Immunity & SSL, Other , Rogers, Arkansas

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