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Senior Category Advisor Strategy & Analytics

Company: Coca Cola
Location: Rogers
Posted on: September 21, 2022

Job Description:




Our mission: We lead stakeholders to informed decisions.

We are looking for the right person to lead the Category Advisor relationship with Walmart for the world's greatest beverage company, on our Still beverage businesses. This will be a person who, when taught the drivers of category growth (preferably the marketing mix is already understood), can apply next generation analytical approaches and technology to automate the well-known, discover the unknown, and translate their discoveries into pragmatic application. We are looking to revolutionize a static and traditional industry and need someone with both capability and courage. Respectfully questioning everything is both acceptable and encouraged.

A critical role for our company, this position is responsible for providing customer-centric, category-level guidance, thereby assuring Coca-Cola a position with our customer as an objective category consultant. This role will specialize in leveraging trends and insights to uncover business opportunities which grow both category sales and our customer's market share.

--- Maintain and strengthen the existing world class Category Advisory relationship Coca-Cola has with Walmart beverage buyers and support team
--- Provide beverage category expertise via engaging dialogue, data analytics and workflow management with customer
--- Create, automate and disseminate next generation business intelligence, informing customer business decisions
--- Develop processes and tools which aid in identifying and delivering actionable, fact-based category recommendations
--- Work with Shopper Insights and Space Management teams to develop valuable category recommendations
--- Manage and utilize proprietary Coca-Cola tools and resources to achieve broader analysis of business and category trends
--- Lead and develop direct report(s), catalyzing their professional growth and accomplishment

--- Experience creating disruptive innovation that streamlines processes and allows for focus on the work that matters most
--- Proven history of innovation and continuous improvement in advanced analytics
--- Demonstrated bias toward leveraging latest technologies to modernize current category management practices
--- Experience with data visualization software (Tableau, Microstrategies, Power BI) and advanced analytical tools like Alteryx are required.
--- Expert-level capability in JDA Space Planning, with JDA Planogram Generator experience preferred OR aptitude in Visual Studio, SQL, etc. programming
--- Skilled translation and presentation of data, applied mathematics and reasoning into concise, pragmatic and relevant stories easily understood
--- Significant experience with syndicated data sources (Nielsen, IRI, etc.) preferred
--- Bachelor's degree required, Master's degree preferred

Successful candidates will possess:
--- Integrity
--- Insatiable curiosity
--- Familiarity with failure, but never comfortable with it
--- Selfless, team-oriented predisposition
--- Willingness to respectfully challenge conventional thinking
--- Problem solving skills
--- Proactive engagement in critical business matters

Leadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Marketing Campaigns; Structured Query Language (SQL); Branding; Media Buying; Marketing Strategies; Channels Strategy; Product Commercialization; Customer Insights; Market Segmentation; Alteryx; Customer Data; Microsoft Office; Tableau; Strategy Development; Google Analytics; Microsoft Power BI; Demand Generation Marketing; Customer Engagement; Key Performance Indicators (KPIs); Marketing Insights

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Keywords: Coca Cola, Rogers , Senior Category Advisor Strategy & Analytics, Other , Rogers, Arkansas

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