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Strategist, Organic Search

Company: WPP PLC Global
Location: Rogers
Posted on: July 27, 2022

Job Description:

DescriptionPosition at VMLY&RAbout UsVMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do - it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.Work in a dynamic, fast-paced interactive advertising environment for some of the largest brands in the world when you join VMLY&R, an award-winning global digital advertising agency. We're looking for an Organic Search Strategist for our Connections team in Kansas City.About the RoleThe Strategist, Organic Search will have a solid year of digital marketing experience associated with the search industry, especially specific to increasing traffic and conversions to websites through all facets of organic search. You will have knowledge about search engine algorithms, web analytics programs, and technical, on-page and off-page search engine optimization. International SEO knowledge and experience a plus. Most importantly, we want strategic, creative, critical thinkers who will challenge the status quo for how we and our clients think about search.The Strategist, Organic Search will provide input into existing and planned marketing programs, identify potential obstacles, and offer solutions to demanding subject matters. You will collaborate with our Client Engagement, Creative, Web Design, Development/Tech, and Analytics/Insights teams within the agency. You will get lots of opportunities to present search strategy and complex concepts in front of your very smart colleagues and high profile clients!We are open to hearing from organic search specialists with all levels of experience. If you love organic search, we've got something for you!What your success will look likeStrategic Guidance Working with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success Helping global clients expand their knowledge and use of search engine optimization and drive internal client user adoption Providing guidance to the agency and client on the implementation and use of white hat SEO strategies Attending meetings with other company functions necessary to perform duties and organizational development Contributing to pitches that include SEO strategy for clients of all sizes Assisting clients with the tracking and enhancement of online and off-line marketing efforts Demonstrating ability and desire to stay current on the constantly changing world of search marketingTypical Deliverables Creation and delivery of monthly reports delivered via Excel spreadsheets Strategic recommendations for improving SEO of small and large websites in various stages of development Keyword research utilizing leading industry tools Testing and analysis of keywords, title and description copy, optimized page titles and meta tags Website audits and recommendations for SEO-friendly site development-including but not limited to wireframes, site maps and site architecture Evaluations/presentations of current SEO on existing sites Research and evaluations of competitors' search marketing efforts Documentation relating to existing processes, and suggestions for improving processes Effective and persuasive presentations (verbal and written) for teams and clientsWho you are what you bring 1+ year of experience with search engine optimization Experience with industry tools such as Google Webmaster Tools, keyword research tools, tracking tools and ranking tracking Knowledge of International SEO Excellent communication skills and ability to interact with all levels of end users and technical resources Ability to manage many tasks concurrently and meet tight deadlines Ability to analyze website marketing KPIs, data and numbers Proficiency with Microsoft Word, Excel, PowerPoint, HTML applications; advanced Excel skills helpful Working understanding of website development, design, user experience, PPC and social media marketing to coordinate with SEO effortsOur BenefitsAs the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow. Corporate gift matching program Paid time off for volunteering Paid parental leave Ranked No. 1 in advertising for our adoption assistance program Corporate discounts VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

Keywords: WPP PLC Global, Rogers , Strategist, Organic Search, Other , Rogers, Arkansas

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