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Category Manager- Walmart

Company: Danone North America
Location: Rogers
Posted on: September 4, 2019

Job Description:

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible. Danone North America is looking for a Category Manager- Walmart in Rogers, AR.

Serve as an analytic and category management expert using the category management process as a decision platform for all initiatives designed to optimize category performance at the customer(s). The Category Manager acts as the active interface between sales, marketing, business development, supply chain, shopper marketing, shopper insights, business analytics, and market research in developing category story to drive profitability and category growth at the customer. Work closely with the buyer to define the vision of the category. Lead the customer team to become a thought leader and go-to advisor (including category captain when appropriate) for the customer when it comes to category management. Create compelling, actionable stories that will captivate customers and grow category sales for the mutual benefit of both company and customer.

Key responsibilities:
Become a thought leader and go-to advisor at the customer(s) by developing category story and executing the category vision to drive category growth
- Create and execute on a plan to become the go to category expert with assigned customers
- Partner with customer to understand their category vision and direction (e.g., Walmart's Cat-Man 2.0)
- Leverage category-specific experts at center for best category knowledge and newest category management insights
- Adjust category story based on shopper and customer unique peculiarities
- Educate the customer and sales team on consumer and business category insights, including category stories that influence customers to act
- Bring a category perspective to customer conversations and customer plans - drive category and Danone NA overall growth
- Support field sales teams in building the customer plan and ensuring that category insights are incorporated into joint business and customer planning
- Develop customized reporting processes and procedures for customer and categories
- Work with customers' buying team on the development of the proper view of category performance tracking
Influence the planogram development process and adjacency analysis
- Identify and act on opportunities to influence the customer POG
- Identify adjacency opportunities (e.g., expanding natural portion of dairy refrigerated space) and execute to capture these opportunities
- Assist in requests by senior management for information/presentations to support strategy, drive sales and execution of category vision
Collect and use data to drive category insights and execute the category vision
- Develop depth in category knowledge by working with the Category Managers in the Center and the Go to Market teams
- Stay abreast of global consumer trends across channels / categories
- Use market and shopper research to build category knowledge, understand competitive dynamics and recognize shopper purchasing behavior that support building a customer-specific category story
- Identify category trends, fair share opportunity gaps, and share of wallet and leakage opportunities that lead to customer recommendations
- Track consumer performance metrics that drive the category (AWOP / Penetration / Frequency) at customer level
Provide best-practice insights back to Center of Excellence
- Contribute to a category center of excellence - provide feedback to the center based on channel /customer specific needs
- Share success stories as well as opportunities with Center of Excellence
- Analyze category growth projects through customer return on investment view

4 year college degree in Business or related field (Finance, etc.)
5+ years previous experience in category management or within CPG industry with increasing levels of responsibility
3+ Sales Analytics or Category Management
Prior experience managing people and relationships with retailer partners
Expert in syndicated data required, proficient in shopper/panel data and space management
5 - 10% travel

Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.

Job Segment: Business Development, Supply Chain Manager, Field Sales, Marketing Manager, Marketing, Sales, Operations

Keywords: Danone North America, Rogers , Category Manager- Walmart, Executive , Rogers, Arkansas

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