Category Development Manager, Walmart
Company: Nestle Purina PetCare Company
Posted on: March 15, 2019
Nestl Purina is seeking an experienced category manager who is looking for an outstanding category advisor/captainship opportunity creating and presenting recommendations and category plans to the Wal-Mart team through a consultative approach to lead ground breaking category development initiatives. Through innovative, strategic recommendations, the Category Development Advisor will partner with our core customer, Wal-Mart, to identify opportunities for growth within the Cat Litter Category among the top advisor categories within the greater Nestl organization. The Advisor will work cross-functionally within their internal region, with the Market Development Organization (MDO), Supply Chain and Marketing among others to achieve alignment between Walmart and the Cat Litter Category. Additionally, this role will foster ownership of category reviews and business development of total pet care within the Wal-Mart sector. Having a deep understanding of our competitors and how to leverage market insights will make you a subject matter expert and a trusted leader within your team. Data, analytics and consultative persuasion will guide you in influencing decisions made by your key customer groups. Were a market leader both on and off the shelf and were backed by 125 years of rich history that has groomed our culture with passion, integrity, high performance, innovation and unparalleled expertise. As a culture that always challenges us to think Whats Next?, well empower you to take ownership and challenge you to do it with creativity and innovation in mind. Are you up to the dare? PRIMARY RESPONSIBILITIESDevelopment of category agenda to retain captaincy across all areas of cat food.Delivery of breakthrough, in-store merchandising solutions that transform the customer shopping experience consistent with the Nestl Purina and Walmart Category visions.Report results and insights accompanied by clear, actionable plans to optimize business performance for the Walmart Cat Food Category.Ownership of category reviews and planogram development in line with business unit objectives.Provide input to the strategic planning Act as a Category Advisor that provides key strategic recommendations and category plans for the Cat Litter Category at Walmart to grow category performance. Maintain Category Captaincy for the cat food segments.Develop success measures for all category leadership initiatives.Identify research opportunities specific to Walmart and assist in consumer research projects.Identify and prioritize actions that drive category growth.Develop strategic solutions to achieve identified objectives by utilizing tools and processes, such as item optimization, customized marketing, shelf space optimization/utilization, in-store merchandising, pricing and promotion planning and store clustering.Establish credibility as an industry leader in category management by gaining strategic category partnerships through demonstration of category and consumer expertise.Identify and lead training programs that meet needs specified for account team associates in any of the areas of category leadership.Execute category leadership initiatives, including but not limited to: line reviews, pricing analysis, seasonal reviews and promotional programs, new item introductions, promotional planning and evaluation, as well as consumer usage analysis.Develop and execute the analytics required for strategic category plans utilizing demographic, space management, price management and syndicated data software tools.Manage the use of Spectra Micro Marketing, Market Research, Consumer Decision Tree, Panel Data, Nielsen Data Retrieval/Analysis and ProSpace.*Travel will be 10-20% or as needed for the role. BASIC QUALIFICATIONS (Minimum):Education: Bachelors degree from an accredited institution. Experience (Years/Type): 3+ years of experience in category development, account management or business analytics. 5+ Years of experience is preferred.Experience working with syndicated data (Nielsen, IRI) and customer data (Retail Link, Madrid) preferred. 1+ Years of space planning experience preferred. Previous Walmart or Sams experience preferred.Skills: Strong presentation skillsBusiness Development skills preferredStrong networking background a plusFunctional knowledge of Excel, PowerPoint and AccessTo our veterans and separated service membersyoure at the forefront of our minds as we recruit top talent to join Nestl Purina. The skills youve gained while serving our country, such as adaptability, agility, and leadership, are much like the skills that will make you successful in this role. We hope youll consider sharing in our missionyoull join a cohort of others who have chosen to call Nestl Purina home.
Keywords: Nestle Purina PetCare Company, Rogers , Category Development Manager, Walmart, Executive , Rogers, Arkansas
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