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Senior Manager Category and Shopper Insights

Company: Henkel group
Location: Bentonville
Posted on: July 2, 2024

Job Description:

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


The Walmart Category & Shopper Insights Manager is responsible for proactively identifying growth opportunities for Henkel brands and respective categories at Walmart. The Category & Shopper Insights Manager will partner with Henkel stakeholders and merchants to bring shopper-centric thought-leadership that delivers actionable solutions. This position actively engages and builds relationships with multiple levels internally and externally. Effective time management, organization, and the ability to self-motivate are required in order to prioritize multiple projects and meet deadlines. The Walmart Category & Shopper Insights Manager must possess and consistently demonstrate an analytic aptitude, a high degree of proactiveness, strategic thinking, attention to detail, and operate with the highest level of integrity.

  • Develop, execute, and analyze complex data analyses and custom research studies to identify and quantify category and brand growth opportunities.
  • Turn complex analyses into relatable stories that motivate action, either internally, with external partners, or among shoppers/consumers.
  • Support the sell-in of new items by quantifying shopper behaviors and category impact.
  • Partner with Sales and Brand colleagues to develop best-in-class JBP and Innovation plans.
  • Manage and present Henkel category business updates and concrete, actionable recommendations to executive leadership.
  • Partner with cross-functional teams to develop and execute shopper-facing growth strategies grounded in insights and analytics .
  • Develop and deploy automated reporting solutions.
  • Proactively provide internal and external stakeholders with timely and relevant business insights that motivate shopper behaviors.
  • Work with sensitive/confidential information within guidelines.


    • 5+ Years CPG experience, with experience in Category Management/Shopper Insights preferred.
    • Ability to influence decision makers across all levels of internal and external organizations.
    • Proactively translate data into insights into business solutions.
    • Mastery of syndicated POS, household panel, primary & secondary consumer/shopper insights.
    • Strong proficiency in computer applications (Excel & PowerPoint).
    • Ability to learn new software and tools to improve efficiency in achievement of key responsibilities.
    • Proficiency in syndicated and household panel data (IRI, Nielsen, Luminate).
    • Proficiency using Space Management applications (Apollo, Spaceman, JDA Space Planning).
    • Experience with Retail Analytics platform, exposure to Shiloh Technologies a plus.
    • Excellent oral and written communication.
    • Time management - able to prioritize multiple tasks.
    • B.S. or B.A. degree.
      The salary for this role is $100,000.00 - $165,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

      Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

      All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

      At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.

Keywords: Henkel group, Rogers , Senior Manager Category and Shopper Insights, Executive , Bentonville, Arkansas

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