Manager, Shopper Commerce - Walmart/Sams
Company: Campbell Soup Company
Location: Rogers
Posted on: April 17, 2024
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Job Description:
Since 1869 we've connected people through food they love. Our
history was created by remarkable people, ideas, and innovations.
It serves as inspiration and foundation for our future success.
We're proud to be stewards of amazing brands that people trust. We
foster a culture of belonging where people come first, and
diversity is embraced. And we live our values, always, while
setting the highest standards for performance.Here, you will make a
difference every day. You will be part of a dynamic, collaborative,
and competitive team. You will be supported to build a rewarding
career with opportunities to grow, innovate and inspire. Make
history with us.What role will you play? How will you make history
with Campbell's? Apply today!Imagine...working for a company that
knows that its people are the key to its success in the
marketplace. A company in which achieving extraordinary results and
having a stimulating work experience are part of the same
process.We cultivate and embrace a diverse employee population. We
recognize that people with diverse backgrounds, experiences and
perspectives fuel our growth and enrich our global culture.We are
looking for an individual who enjoys working in a fast-paced, team
oriented environment, likes to be challenged, and values the
opportunity to make a difference.The shopper's journey to purchase
is a rapidly changing experience as the shopping environment
evolves with new retail platforms and opportunities to grow, all of
which require a seamless experience and voice to meet that
shopper's needs. In order to meet this changing landscape,
Campbell's has created a hybrid team of talent of Shopper and Omni
Channel marketers (with eCommerce skills) to lead the strategic
communication approach and in-store /digital store activation as
one Omnichannel structure with which to speak to retail and the
shopper.As the Shopper/Omni Channel Marketing Lead for our Walmart
business, you will be responsible for the total Campbell Snacks
portfolio at Walmart. You will lead the Shopper / Omni in-store
conversion and online communications, supporting the Campbell's
Walmart sales team. You will be a member of the Shopper/Omnichannel
Marketing HQ Leadership team and the Walmart customer leadership
team. You will be responsible of managing our Walmart
shopper/omnichannel marketing strategy, elevating our business
partnership, and helping to build a long-term sustainable growth
strategy using all path-to-purchase conversion drivers (digitally
and in-store) for joint business success. Along with the growth of
grocery pickup models and online sales, in-store activation remains
a crucial point in the path-to-purchase so you will lead the
development of attention-grabbing retailtainment events,
merchandising including point-of-sale materials (e.g.,
shelf-talkers, shippers, display POS) and innovative ideas,
collaborating with Walmart to intercept and impact buying
behaviors.Critical to the success of this position is a deep
knowledge and strong relationships with Walmart and Walmart Connect
and proven strategic abilities. You will be part of the Omnichannel
center of excellence for Campbell's ongoing shopper/omnichannel
transformation at Walmart. In order to achieve your objectives, you
must utilize strategic thinking to create joint business plans,
influence internal stakeholders, and solve increasingly complex
customer challenges with regards to the evolving shopper landscape.
There is high collaboration required for this integrated role so
you will also work closely with other Insights, Sales, Revenue
Growth Mgt. as well as our retail partners to bring compelling
guidance around maximizing traffic, conversion and growth across
our Snacks category.RESPONSIBILITIES:Alongside CVP, be the internal
and external team of Campbell Snacks Shopper/Omnichannel team at
one of the country's most critical and fastest growing Omnichannel
retailers.Expertly build and execute fully comprehensive programs
(in-store and online) with key success objectives to both customer
and Campbell Snacks stakeholders.Direct the budget of onsite
investment, in-store activation, and achieve the growth AOP goals
alongside the customer team.Execute strategic Omnichannel vision
and breakthrough thinking alongside the retailer on how to drive
combined goals, growth and shopper conversion.Lead the agency team
to drive digital marketing and in-store activation.Demonstrate
strong shopper marketing and omni-commerce knowledgeUtilize strong
communication with all stakeholders regarding customer planning,
budget management, go-to-market executions, and measurement
reporting.Effectively manage the budget against the Omnichannel
opportunities.Proactively share best practices with peers.Develop
collaborative partnerships externally with Walmart Connect (Team
Lead and executional partners).Support CVP with driving integration
with category management, sales, marketing, supply chain and
ecommerce team.REQUIREMENTS:Bachelor's degree and 5 - 7 years of
commercial experience.Prefer experience in "Fortune 500" company,
or in the CPG or Beverage related industries.Prefer previous
successful experience with Walmart.Ideal candidate will have
digital and/or shopper experienceWell organized, disciplined
planner and leader of change.Demonstrated teamwork skills,
exhibiting a high degree of drive, passion and energy and the
ability to consistently produce results.Effective people/agency
managerInnovative and creative thinker and problem solver who can
manage the details without losing sight of the goal.Strategic
thinker with strong organization and communication skills.Must be
completely PC proficient, able to develop his/her own oral and
visual presentations, spreadsheets and general
correspondence.#LI-HybridACRThe Company is committed to providing
equal opportunity for employees and applicants in all aspects of
the employment relationship, without regard to race, color, sex,
sexual orientation, gender identity, national origin, citizenship,
marital status, veteran status, disability, age, religion or any
other classification protected by law.In that regard, U.S.
applicants and employees are protected from discrimination based on
certain categories protected by Federal law. Click here for
additional information. Compensation and Benefits:The target base
salary range for this full-time, salaried position is
between$85,900-$140,800Individual base pay depends on work location
and additional factors such as experience, job-related skills, and
relevant education or training. Total pay may include other forms
of compensation. In addition, we offer competitive health, dental,
401k and wellness benefits beginning on the first day of
employment. Please ask your Talent Acquisition Partner for more
information about our total rewards package.The Company is
committed to providing equal opportunity for employees and
applicants in all aspects of the employment relationship, without
regard to race, color, sex, sexual orientation, gender identity,
national origin, citizenship, marital status, veteran status,
disability, age, religion, or any other classification protected by
law.In that regard, U.S. applicants and employees are protected
from discrimination based on certain categories protected by
Federal law. Click here for additional information.
Keywords: Campbell Soup Company, Rogers , Manager, Shopper Commerce - Walmart/Sams, Executive , Rogers, Arkansas
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