Director of Omni Channel - Remote

Company: Monster Beverage Corporation
Location: Bentonville
Posted on: September 15, 2023

Job Description:

The Director of OmniChannel Sales will drive growth of Monster's digitally enabled sales channels, unlocking
strategic opportunities for the retail account teams to boost online and offline sales.
Reporting to the Sr Director of eCommerce Strategy, this position will be responsible for achieving overall
eCommerce sales goals, share growth, and strategic objectives for OmniChannel customers in partnership with
account sales leadership and the Digital Retail team, including Shopper Marketing and Digital Marketing. They will
align strategic roadmaps for key enterprise priorities, including sales, marketing and merchandising, while ensuring
buy-in from key stakeholders. They are responsible for defining the short- and long-term eCommerce goals
alongside recommended budgets for the Digital Retail team to fuel growth and new customer acquisition. Day to day
activities include oversight of the annual strategic goals, coordinating with the entire enterprise team to support and
executing the annual Digital Retail joint Sales & Marketing plans, all in alignment with Monster's Strategy, Monster's
Core Values, and the Customers key business goals. Essential Job Functions:

• Demonstrates a strong understanding of business issues relevant to eCommerce sales and the CPG landscape, and applies that thinking to Monster's strategic roadmap
• Provides high level strategic analysis and consultation to our overall enterprise eCommerce performance, category trends and customer insights
• Continuously re-evaluates the activities, resources and capabilities "ARC" required for fostering and enabling a winning cross-functional eCommerce team
• Leads, educates and coaches a broad team of leaders and support staff through the implementation of new strategies and programs developed to drive Monster's overall online-to-offline success
• Works to align Sales & Marketing leadership around a shared vision, shared goals and shared digital resources to drive Monster's eCommerce success
• Oversees overall reporting and root cause analysis related to digital retail KPIs, working with a vast group of analysts, while sharing accountability with each individual retail team Strategic Counsel:
  • Develops an understanding of Monster's position within our top 10 omnichannel accounts, particularly all aspects of ecommerce sales, marketing and category management, demonstrating the ability to both set the agenda, then lead and manage the team through digital business challenges
  • Co-leads the digital version of the Joint Business Planning process with the MEC Team and Customer, that includes strategic plans designed to develop organic growth, innovation to drive sales and share growth, customer marketing to support business plans, and managing budgets to maximize revenue
  • Develops and maintains good business relations between MEC, assigned accounts, as well as their respective retail media networks
  • Achieves desired sales goals by collaborating and maintaining consistent business routines with sales leaders, shopper marketing leaders, digital marketing leaders to continuously calibrate our activities Digital Retail Operations:
    • Aligns and drives strategic action amongst the broad Digital Retail teammates, including Shopper and Digital Marketing, with inputs from RGM, Category, Business Development, etc to ensure that overall eCommerce goals are met/exceeded
    • Collaborates with Category Management and Business Development teammates to structure and align data via dashboards to both identify the "digital job to be done" as well as audit the results of annual and short term strategic moves, thus democratizing the data for the broader team
    • Guides advanced data needs for digital business and ensures reporting / analytic infrastructure in place
    • Track, review, and measures all relevant data to assess assigned retailer and channel business to convert insights/data into sales solutions that deliver results
    • Demonstrates a passion for and understanding of best practices, trends and technology affecting the eCommerce business, CPG industry, and marketplacePay Range : $101,250 - $135,000Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Monster Beverage Corporation, Rogers , Director of Omni Channel - Remote, Executive , Bentonville, Arkansas