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Category Manager, Walmart and Growth Channels

Company: Mizkan America, Inc.
Location: Rogers
Posted on: January 27, 2023

Job Description:

Job Description

SUMMARY: The Category Manager is a thought leader and an integral part of the Walmart + Growth Channels sales team as they develop consumer and retailer centric strategies/tactics to achieve increased market share, sales, and profitability. Responsibilities include working to deliver the most effective category, shopper, and channel-specific insights to drive category growth. Additionally, the Senior Category Manager is expected to lead the usage and development of tools and capabilities. They will also support the development of Mizkan brands through proactive mining of data (Madrid, Nielsen, Numerator, Retail Link, Kantar, Shopper Research...etc) for business and analytical insights with the purpose of turning them into actionable recommendations and high-quality business plans that grow Mizkan's categories and create long term value for retailers and Mizkan. Finally, the Category Manager will support planning and have active participation in key customer engagements.

How You Will Create Value in This Role:

Develop relevant reporting tools and customize detailed reports as needed to provide the organization with an informed foundation and strong POV to manage the business
Ensure timely, clear, and robust delivery of category performance reporting, market trends, customer insights, and actionable analytics to all retailers.
Objectively evaluate category and shopper data from multiple sources to draw insights that lead to conclusions and compelling presentation of stories with actionable recommendations that promote overall category growth and profitability.
Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories.
Lead the category growth planning process, from strategy to execution including insights and analytics that translate to shopper experience recommendations, and influence assortment and shelving as well.
Collaborate extensively with internal departments (e.g. Sales, Marketing, Shopper Insights, Operations, etc.) to ensure Mizkan's success across all retailers.
Partner with multiple cross-functional teams to identify how to elevate delivery of current and future shopper insights from existing available data sources from category to department level needs.
Provide key insights to Sales team for translation to the planogram process.
Work closely with the Mizkan Shopper Insights team to identify key knowledge gaps and research needs to develop a comprehensive plan for Walmart + Growth Channels in-store and online.
Identify and understand who the Pasta Sauce shopper is both online and in store and translate those findings to the Walmart + Growth Channels shopper and aisle.
Stay abreast of and uncover emerging global trends and identify how those impact the category, at Walmart and Growth Channels.
Develop and foster, through timely and professional communication, business relationships with retailers key contacts that establish Mizkan as lead source for all category strategy needs.
Deliver fully integrated consumer, category, and market insight to guide retailers strategic choices and tactical actions, leading to market share growth.
Build a best-in-class relationship with the retailers cross-functional team, including proactive omni department recommendations that are delivering against their shoppers needs, retailers KPIs, and are operationally executable.
Enhance Mizkan's relationship with Walmart + Growth Channels and be viewed as an objective category-first thought leader.
Drive improvements in the business through assortment, shelving, pricing, and promotion analyses.
Build and deliver compelling PowerPoint presentations story boards to a variety of stakeholders to influence key outcomes.
Work back with HQ teams by providing data and input to help develop and implement best in class strategies for Mizkan and all appropriate brands within the category.
Drive positive change by deploying capabilities: Joint Business Planning, Omni Channel and Commercial Innovation.


Bachelor's degree or equivalent degree in a field of study related to the job.
Team oriented with the ability to work independently.
Minimum 8+ years Category Management and Data Analytics experience (Shopper Insights +)
Retailer platform experience (Madrid, Retail Link, 1010 Data, Nielsen, and IRI) 6+ Years
Advanced Microsoft platform experience with 8+ years in PowerPoint experience
6+ Years experience with Numerator, Nielsen, IRI, and other syndicated data sources
Advanced Excel skills including pivot tables, slicers, data visualization, dashboard creation, macro's and formulas to automate and contribute to reports 8+ years.
JDA space planning software experience 6+ years.
Excellent analytical skills and attention to details.
Extensive experience with Data Visualization using tools like PowerBI (preferred) and Tableau 6+ Years.
Strong proficiency in fundamental quantitative and qualitative primary research methodologies, syndicated data, social listening tools and analytic approaches.
Ability to match appropriate methodologies to business needs and insights questions. Experience and expertise in core market research principles - sample design, data collection and analysis techniques, appropriate action standards.
Strong, persuasive storytelling skills and experience with weaving insights from multiple data sources into a cohesive and compelling narrative.
Ability to mine cultural, socioeconomic, and category trends for strategic opportunity areas and recommend appropriate business strategy and action.
Develop an objective point of view and feel comfortable sharing it, be seen as a strategic thought leader on the team.

Keywords: Mizkan America, Inc., Rogers , Category Manager, Walmart and Growth Channels, Executive , Rogers, Arkansas

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