Sr. Manager, Digital Marketing Strategy (Walmart.com & Samsclub.com)
Company: Revlon Inc.
Location: Rogers
Posted on: February 25, 2021
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Job Description:
This role is responsible for the execution and delivery of the
eCommerce beauty intiatives for Walmart and Sam's. Through their
digital expertise, this individual will work closely with internal
cross functional partners to ensure the Revlon brands are winning
at search, have strong visibility, enhanced content, relevant media
activities and are at the forefront of digital and consumer
behavior trends. This role will collaborate with the Walmart/Sam's
Sales Team to provide recommendations for a holistic omni plan that
drives a seamless journey representing a best-in-class omnichannel
experience with a coordinated and cohesive enterprise approach.
Additionally, this role will be responsible for driving the
execution that will deliver the business plan results including the
online customer experience, engagement, conversion and
retention-all leading to brand growth and increased market
share.Major Duties* Integrated part of the Walmart Sales Team,
owning the Walmart & Sam's eCommerce strategy that ladders to the
overall JBP growth objectives and priorities* Ownership of planning
and designating project resources, monitoring progress, and
informing stakeholders throughout the process ensuring timelines
are met for all Walmart & Sam's eCommerce projects* Manage internal
cross functional team collaboration to include in unison with the
Walmart & Sam's Customer Business Managers to collaborate and
collectively build the Cosmetic, Beauty Care, and Fragrance
businesses* An integral member of the cross functional team that
supports both Walmart and Sam's eCommerce business working hand in
hand with the Customer Business Managers to drive the omni channel
strategies* Enhance workflows and processes to ensure frictionless
execution and seamless shopping journeys for the Walmart and Sam's
eCommerce business* Collaborate with cross-functional partners
(Sales, Marketing, Consumer Engagement, Supply Chain, Digital
Media, and Legal) to execute ongoing Walmart & Sam's eCommerce
projects* Partner with all cross-functional teams to ensure
strategic plans are executed accurately and timely* Work closely
with e-commerce marketing to ensure all content (Above and Below
the Fold) is developed and executed effectively, including
utilization of digital assets, content, and tools* Execute account
strategies in a digital environment that drives traffic, increases
awareness, and converts consumers* Ensure the day to day
effectiveness of content, display merchandising, navigation, search
functionality, and product presentation that maximizes a
frictionless customer experience* Establish analytics and evaluate
the performance of eCommerce marketing activities to drive
profitable RoAS* Provide ongoing tracking, analysis, and
measurement of customer on-site behavior. Recommend enhancements
based on the results and analysis with both external and internal
partnersKnowledge & Skills Required* Develop strong working
relationships with internal and external partners* Ability to
communicate effectively, actively and cross-functionally to ensure
thorough understanding of programs, customer needs, competitive
landscape, and business plans* Highly collaborative with experience
in managing an agile and fast-paced commercial environment* Strong
influencer who drives and inspires others to exceed expectations*
Demonstrated desire and ability to work effectively at both the
strategic and tactical execution levels in a fast paced, sales
driven, and entrepreneurial environment* Strong project management
skills, including the ability to juggle multiple projects
simultaneously, prioritize effectively, and meet deadlines with a
sense of urgency* Must be a highly motivated self-starter, able to
work independently, holding all individuals accountable and thrives
on multi-tasking in a fast-paced work environment* Robust
understanding and experience of SEO (search engine optimization),
web page layout, web analytics and payment processing* In-depth
understanding of eCommerce business models and how to drive
eCommerce sales through innovative, effective and cost-efficient
marketing/merchandising programs and strategies* Minimum 3-5 years
experience in e-Retail Mass/Omni partnerships/digital marketing
acceleration* Technology skills: Familiarity with web technologies,
web page design/layout and website performance measurement tools*
Travel required - up to 25%Minimum Education Required* Bachelors
Degree required - preferably in Business, Marketing, or related
field. Minimum Years Experience Required* 5+ years with Walmart and
2+ years experience with Walmart eCommerce
Keywords: Revlon Inc., Rogers , Sr. Manager, Digital Marketing Strategy (Walmart.com & Samsclub.com), Executive , Rogers, Arkansas
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