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Sr. Manager, Digital Marketing Strategy (Walmart.com & Samsclub.com)

Company: Revlon Inc.
Location: Rogers
Posted on: February 25, 2021

Job Description:

This role is responsible for the execution and delivery of the eCommerce beauty intiatives for Walmart and Sam's. Through their digital expertise, this individual will work closely with internal cross functional partners to ensure the Revlon brands are winning at search, have strong visibility, enhanced content, relevant media activities and are at the forefront of digital and consumer behavior trends. This role will collaborate with the Walmart/Sam's Sales Team to provide recommendations for a holistic omni plan that drives a seamless journey representing a best-in-class omnichannel experience with a coordinated and cohesive enterprise approach. Additionally, this role will be responsible for driving the execution that will deliver the business plan results including the online customer experience, engagement, conversion and retention-all leading to brand growth and increased market share.Major Duties* Integrated part of the Walmart Sales Team, owning the Walmart & Sam's eCommerce strategy that ladders to the overall JBP growth objectives and priorities* Ownership of planning and designating project resources, monitoring progress, and informing stakeholders throughout the process ensuring timelines are met for all Walmart & Sam's eCommerce projects* Manage internal cross functional team collaboration to include in unison with the Walmart & Sam's Customer Business Managers to collaborate and collectively build the Cosmetic, Beauty Care, and Fragrance businesses* An integral member of the cross functional team that supports both Walmart and Sam's eCommerce business working hand in hand with the Customer Business Managers to drive the omni channel strategies* Enhance workflows and processes to ensure frictionless execution and seamless shopping journeys for the Walmart and Sam's eCommerce business* Collaborate with cross-functional partners (Sales, Marketing, Consumer Engagement, Supply Chain, Digital Media, and Legal) to execute ongoing Walmart & Sam's eCommerce projects* Partner with all cross-functional teams to ensure strategic plans are executed accurately and timely* Work closely with e-commerce marketing to ensure all content (Above and Below the Fold) is developed and executed effectively, including utilization of digital assets, content, and tools* Execute account strategies in a digital environment that drives traffic, increases awareness, and converts consumers* Ensure the day to day effectiveness of content, display merchandising, navigation, search functionality, and product presentation that maximizes a frictionless customer experience* Establish analytics and evaluate the performance of eCommerce marketing activities to drive profitable RoAS* Provide ongoing tracking, analysis, and measurement of customer on-site behavior. Recommend enhancements based on the results and analysis with both external and internal partnersKnowledge & Skills Required* Develop strong working relationships with internal and external partners* Ability to communicate effectively, actively and cross-functionally to ensure thorough understanding of programs, customer needs, competitive landscape, and business plans* Highly collaborative with experience in managing an agile and fast-paced commercial environment* Strong influencer who drives and inspires others to exceed expectations* Demonstrated desire and ability to work effectively at both the strategic and tactical execution levels in a fast paced, sales driven, and entrepreneurial environment* Strong project management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines with a sense of urgency* Must be a highly motivated self-starter, able to work independently, holding all individuals accountable and thrives on multi-tasking in a fast-paced work environment* Robust understanding and experience of SEO (search engine optimization), web page layout, web analytics and payment processing* In-depth understanding of eCommerce business models and how to drive eCommerce sales through innovative, effective and cost-efficient marketing/merchandising programs and strategies* Minimum 3-5 years experience in e-Retail Mass/Omni partnerships/digital marketing acceleration* Technology skills: Familiarity with web technologies, web page design/layout and website performance measurement tools* Travel required - up to 25%Minimum Education Required* Bachelors Degree required - preferably in Business, Marketing, or related field. Minimum Years Experience Required* 5+ years with Walmart and 2+ years experience with Walmart eCommerce

Keywords: Revlon Inc., Rogers , Sr. Manager, Digital Marketing Strategy (Walmart.com & Samsclub.com), Executive , Rogers, Arkansas

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