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National Account Manager- Walmart and Sam's Club

Company: Ghirardelli Chocolate Company
Location: Rogers
Posted on: January 15, 2021

Job Description:

A National Account Manager is responsible for achieving the sales budget, new distribution targets, trade promotion budget, forecasting targets, expense management, and MAPS objectives through direct selling. This includes all customer communication, trade funds management, forecasting and accountability for volume, profit and in-store conditions. They should be the champion of the Ghirardelli premium brand name with the customer, enhancing the Ghirardelli premium image through appropriate pricing, and promotional activities.Deliver Sales Controllables Achieve sales budget Achieve in-store presence objectives Spend trade funds within budget and ensure efficiency through ROI analysis Develop Customers Penetrate key customers and understand Ghirardelli business development opportunities at each customer Understand customer timeliness and requirements and proactively and constructively work these back through the Ghirardelli Home Office Create long term business relationships and foster a sustainable competitive advantage for Ghirardelli Develop strong team relationships among all brokers, and build friendly competition Be a Leader within the Company Demonstrate passion, commitment and integrity in all activities Treat confidential information as such Take both a top-line and bottom-line perspective on all issues Collaborate effectively across all functions Sell, Live, Demonstrate and Protect the Premium-ness of our Products Build the Ghirardelli Brand Equity by demonstrating quality in everything you do Achieve MAPS Objectives Assortment: Develop and execute assortment Line reviews for key customers Develop ongoing distribution objectives for customer and/or broker teams Develop and execute new item presentations to meet current and future objectives Increase distribution of Ghirardelli and improve ACV of existing distribution Forecast all new item changes vs. budget on a monthly and more frequent basis when needed Promotion: Plan and implement promotional plans with key accounts. Develop selling tools for all retail distributor representatives to drive key distributor Ensure accurate monthly forecast for all promotional and non-promotional volumes Track all key initiatives on a timely basis Manage Category Development Funds (CDF) with key accounts to ensure plans are in place and spending is reconciled on a monthly basis Work with broker analysts to maintain all deductions less than 60 days at all times Ownership and accountability for maintaining all trade spending within budgeted accrual rates given Pricing: Price point management vs. objectives which includes price change implementation as needed Manage price surveys to ensure margin parity vs. competition on key measures Shelving/Merchandising: Plan-o-grams (where appropriate) meet objectives. All Ghirardelli products merchandised together (i.e. work to create premium portfolio blocks) Ensure proper POS in place and updated Other Responsibilities: Report sales and prepare category reviews/business reviews as needed Collect competitive activity on an ongoing basis and be a category expert Be prepared for Ad Hoc tasks and projects helping internal resources on existing product analysis and new product launches Ability to increase responsibility as needed to substitute for vacations, customer realignments and scheduling conflicts

Keywords: Ghirardelli Chocolate Company, Rogers , National Account Manager- Walmart and Sam's Club, Executive , Rogers, Arkansas

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