National Account Manager- Walmart and Sam's Club
Company: Ghirardelli Chocolate Company
Location: Rogers
Posted on: January 15, 2021
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Job Description:
A National Account Manager is responsible for achieving the
sales budget, new distribution targets, trade promotion budget,
forecasting targets, expense management, and MAPS objectives
through direct selling. This includes all customer communication,
trade funds management, forecasting and accountability for volume,
profit and in-store conditions. They should be the champion of the
Ghirardelli premium brand name with the customer, enhancing the
Ghirardelli premium image through appropriate pricing, and
promotional activities.Deliver Sales Controllables Achieve sales
budget Achieve in-store presence objectives Spend trade funds
within budget and ensure efficiency through ROI analysis Develop
Customers Penetrate key customers and understand Ghirardelli
business development opportunities at each customer Understand
customer timeliness and requirements and proactively and
constructively work these back through the Ghirardelli Home Office
Create long term business relationships and foster a sustainable
competitive advantage for Ghirardelli Develop strong team
relationships among all brokers, and build friendly competition Be
a Leader within the Company Demonstrate passion, commitment and
integrity in all activities Treat confidential information as such
Take both a top-line and bottom-line perspective on all issues
Collaborate effectively across all functions Sell, Live,
Demonstrate and Protect the Premium-ness of our Products Build the
Ghirardelli Brand Equity by demonstrating quality in everything you
do Achieve MAPS Objectives Assortment: Develop and execute
assortment Line reviews for key customers Develop ongoing
distribution objectives for customer and/or broker teams Develop
and execute new item presentations to meet current and future
objectives Increase distribution of Ghirardelli and improve ACV of
existing distribution Forecast all new item changes vs. budget on a
monthly and more frequent basis when needed Promotion: Plan and
implement promotional plans with key accounts. Develop selling
tools for all retail distributor representatives to drive key
distributor Ensure accurate monthly forecast for all promotional
and non-promotional volumes Track all key initiatives on a timely
basis Manage Category Development Funds (CDF) with key accounts to
ensure plans are in place and spending is reconciled on a monthly
basis Work with broker analysts to maintain all deductions less
than 60 days at all times Ownership and accountability for
maintaining all trade spending within budgeted accrual rates given
Pricing: Price point management vs. objectives which includes price
change implementation as needed Manage price surveys to ensure
margin parity vs. competition on key measures
Shelving/Merchandising: Plan-o-grams (where appropriate) meet
objectives. All Ghirardelli products merchandised together (i.e.
work to create premium portfolio blocks) Ensure proper POS in place
and updated Other Responsibilities: Report sales and prepare
category reviews/business reviews as needed Collect competitive
activity on an ongoing basis and be a category expert Be prepared
for Ad Hoc tasks and projects helping internal resources on
existing product analysis and new product launches Ability to
increase responsibility as needed to substitute for vacations,
customer realignments and scheduling conflicts
Keywords: Ghirardelli Chocolate Company, Rogers , National Account Manager- Walmart and Sam's Club, Executive , Rogers, Arkansas
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