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Category Manager

Company: Church & Dwight, Co., Inc.
Location: Rogers
Posted on: October 14, 2020

Job Description:

Category & Shopper Insights Manager Role Summary The Category & Shopper Insights Manager will work the Walmart Sales Team and their Retailer to lead an Omnichannel approach of developing and communicate fact-based analysis and Insights in their respective Category (s) to help drive C & D and Category topline sales objectives. The role reports internally to the Church & Dwight Category & Shopper Insights Department. Location: Rogers, Arkansas Role Accountabilities and Responsibilities Create an Innovative, Omnichannel approach to Category growth opportunities. Develop key Category Insights and recommendations that highlight sales growth opportunities for C & D and their Categories. Leverage Shopper and Consumer resources to bring the Insights to life, showing growth from a Shopper/Consumer path perspective. Identify and drive strategic sales opportunities working cross functionally with Retailer and C & D headquarter teams. Work with Shopper Marketing to develop In-Store and Digital opportunities to drive shopper/consumer awareness and sales growth. Work with Sales Team for business Reviews, shelf set development, and in the development of plans and strategies. Utilize Tools and Insights to Enable Execution: Utilize Loyalty Card, Panel, Shopper Insights, assortment, and POG tools to deliver unique Insights. Be an expert in customer specific data, and all required systems including Nielsen analytics and customer POS. Present Insights and recommendations to the buyer as part of the Category Review process. Monitor competitive activity and recommend solutions to meet/counter competitive situations. Effectively communicate Retailer/Field Category & Shopper Insights within internal C & D organization, and Category Management department, not in violation of confidentiality agreements with our customers. Education and Experience - BA/BS degree from an accredited college/university required. MBA a plus. - 4+ years of experience in the CPG industry. - 2+ years of data analytic experience. - Excellent analytical, creative problem-solving, story-telling with Insights, and communication skills. - Nielsen and/or IRI syndicated data & Panel Data experience is required. - Digital and Mobile savvy - Knowledge of online KPI's, data sets, analytics and Insights. - Experience analyzing search behavior, analytics and ranking - Understanding ecommerce and digital traffic channels - Experience assessing product detail page content - Digital Traffic Channels ( DTG) experience is a Plus - Retailer Data systems or Loyalty card experience a plus. Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

Keywords: Church & Dwight, Co., Inc., Rogers , Category Manager, Executive , Rogers, Arkansas

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