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Associate Director, Shopper Marketing

Company: Kraft
Location: Rogers
Posted on: February 13, 2020

Job Description:

Kraft Heinz, The Company As one of the worlds largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World. Bringing this vision to life are our 36,000+ teammates around the world, making food people love. Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people. Every day, we are transforming the food industry with bold thinking and unprecedented results. If youre passionate like us -- and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen -- theres one thing to do join us. Our Culture of Ownership, Meritocracy and Collaboration Were not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. Its true Our employees are our competitive advantage. As part of the Kraft Heinz family youre supported to grow and achieve. Youre recognized and rewarded for outstanding performance at every level. Youre given the opportunity to leave your mark and build legacies. But you wont do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day. Job Description The AD, Shopper Marketing leads a team that is integral for the success of the Rogers sales office, and will be charged to accelerate top line revenue, share and profit growth. Specifically, they will be responsible for creating and executing customer specific shopper marketing programs, financial tracking, reconciliation, and reporting for each of the accounts. This role will also be the first-line customer interface and internal team advisor for all accounts assigned to the position. The primary responsibilities include: - Identify strategic marketing opportunities and lead program design as well as execution for assigned area - Partner with external customers to develop shopper programs that align with both customer objectives as well as internal sales and brand team goals - Develop strong, trusted relationships with external agencies, vendors, and other CPG customers to create best in class marketing programs - Manage business processes and internal systems, reconcile and plan shopper marketing funding. - Facilitate all payments and ensure compliance - Develop and communicate incremental shopper marketing program proposals, executions and tracking - Facilitate Customer reviews, approvals and materials release for shopper marketing programs. - BU/Legal/Third Party Reviews and Approvals of shopper marketing programs - Linkage to legal and support teams for Trademark/Resources expertise - Securing Access to Creative Assets Minimum Qualifications - Bachelors and/or Masters Degree with aconcentration in Marketing/Business - Marketing passion very interested in consumer/shopper behavior and a basic knowledge of marketing frameworks. Passion to understand consumer culture, interests, attitudes and trends. - Strong Leadership Skills self-starter, great motivation, open to change and out of the box/creative thinking - Superior Execution willingness to roll up sleeves and execute key initiatives in a timely manner. - Great Relationship Skills Strong at forging internal/external relationships and commanding trust/respect of others. - Process Management Accurate and timely reporting with drive to improve and streamline processes. Technology savvy, especially in excel and power point. - Advanced Communication Skills ability to tell and sell the story. The role requires presentations and direct meetings with external customers and agencies. Strong Analytical/Problem Solving Skills perform situation analyses/financial returns/identify growth strategies Location(s)Rogers Sales Equal Opportunity Employerminorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

Keywords: Kraft, Rogers , Associate Director, Shopper Marketing, Executive , Rogers, Arkansas

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