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Analyst, Shopper Marketing

Company: Danone North America
Location: Rogers
Posted on: September 13, 2019

Job Description:

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible. Danone North America is looking for a Analyst, Shopper Marketing in Rogers, AR.



VISION OF THE ROLE:

Work in close partnership with the Shopper Marketing team to develop and execute effective Walmart shopper marketing programs that enable team to drive growth with the customer.



KEY RESPONSIBILITIES:

* SUPPORT SHOPPER MARKETING MANAGER IN DEVELOPING, EXECUTING AND MEASURING THE IMPACT OF SHOPPER MARKETING PROGRAMS TO DRIVE GROWTH ACROSS THE DANONE PORTFOLIO AT WALMART.

* Leverage national activation plans and understanding of brands positioning to create customer-specific plans and programs that meet customer objectives.

* Work with internal and agency teams to ensure proper creative build and execution

* Be well versed in digital and point-of-sales material development

* Assist in tracking and delivering the execution of programs against aligned timelines and budgets.

* Manage vendors and third-party relationships that impact shopper programs.

* Develop customer-facing material to support sales teams and customer collaboration meetings as needed.

* Facilitate communication to keep internal stakeholders informed of shopper plans


* DRIVE CONTINUED GROWTH OPPORTUNITY THROUGH INSIGHTS AND ANALYSIS OF PROGRAM PERFORMANCE.

* Analyze shopper segmentation, profiles, and drivers at Walmart to determine effective shopper marketing initiatives.

* Perform pre- and post- promo evaluations to understand effectiveness of shopper marketing events at assigned customer.

* Provide reports to influence future shopper marketing investment decisions and share success stories and learnings with the organization.


* ENSURE ACCURACY OF SYSTEMS PLANNING AND PROCESS IMPLEMENTATION

* Assist Shopper Marketing Manager with PO generation, invoicing and budget tracking

* Keep planning system up to date with correct paperwork and budget roll up for monthly close

* Assist with new vendor set up and coupon barcode generation



QUALIFICATIONS:

* 4 year college degree in Business or related field

* 1-2 years previous experience within CPG industry

* Shopper marketing experience a plus

* Excellent planning and organizational skills, including superior communication skills (written and verbal)

* Ability to read and interpret consumer and shopper research

* Strong ability to work on-cross functional teams

* Must have strong attention to detail

* Works well in a fast-paced, deadline driven environment

* 10-15% travel



Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit DanoneNorthAmerica.com. Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.

http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

Job Segment: Event Marketing, QA, Quality Assurance, Marketing, Quality, Technology

Keywords: Danone North America, Rogers , Analyst, Shopper Marketing, Advertising , Rogers, Arkansas

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