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Social Media Marketing Manager

Company: The Happy Egg Co USA
Location: Rogers
Posted on: August 18, 2019

Job Description:

Social Media Marketing Manager Why should YOU want this job THE ROLE - The Social Content Media Manager will be a critical part of building awareness, interest, and an ever-larger tribe to our already-fast-growing brand.UNIQUE IMPACT - Animal welfare, healthy eating, family farms, and global giving-back.OUR CULTURE - People's strengths are leveraged, the vibe is collaborative, servant-hearted and energetic, and hard work is recognized and rewarded.THE OPPORTUNITY - Our company is growing fast, which means professional development and new opportunities are at nearly every turn. OUR VALUES - Happy Egg is committed to our values which drive our behavior every day. Come meet with us and experience them for yourself! ----Raise the Standard. Hungry to Grow. Freedom to Run. In it Together. The Happy Egg Co., a nationally distributed free-range egg company, is looking for a talented and energetic individual to join our flock in the role of Social Media Content Manager on our team in Rogers, Arkansas. This position reports to the Director of Marketing. Key responsibilities: -------------Lead monthly social media content planning to support business objectives for the Happy Egg Co. brand. -------------Ensure all social posts (both assets and copy) meet best practices, align with established Brand Tone of Voice, and are consistent with business priorities.-------------Increase social media engagement, channel growth and traffic from social channels to Happy Egg website (in partnership with external vendors (photographers, videographers, graphic designers, writers, animators), key retailer marketing departments, and agencies to develop best-in-class social content for both organic and paid social media distribution.-------------Oversee execution of Social Media Brand Ambassador program, identifying key ambassadors and influencers for the brand, helping them succeed, and delivering awareness, engagement, and sales results through them.-------------Work with our public relations and other marketing agencies to coordinate media/editor coverage, provide fresh content, and deliver impactful info kits as needed.-------------Write short-form and long-form copy for new website launching in late 2019.-------------Execute reporting quarterly, pulling insights such as average engagement rate, total impressions and total follower growth across all brands and platforms. Develop ongoing, project-specific recaps for senior leadership.-------------Stay up-to-date on industry trends, recommending innovative ways to connect with our shoppers/consumers through social media and other platforms. Required skills and experience:-------------Bachelor's Degree in Digital Media, Marketing, or Communications field-------------3+ years relevant work experience with proven ability to grow social audiences, engagement-------------Strong knowledge of native social insights tools (Facebook, Instagram, Twitter, Pinterest, etc.) and able to adapt easily with platform changes-------------Thrives in a collaborative, cross-functional team environment-------------Detail-oriented, deadline-driven, timely on quick-response opportunities, handles volume workloads if needed-------------Preferred skills and experience:-------------Experience working with consumer packaged goods brands with various tones of voice-------------Experience working with multiple brands-------------Familiar with media management and monitoring tools -------------Knowledge of paid social analytics tools (Facebook Ads Manager, Pinterest Ads Manager, etc.)-------------Graphic design and/or photography experience a plus, but not required Happy Egg offers a world class benefits package, which includes "Take it as you need it" vacation policy, 401(k) matching, health, vision, dental, life, and disability insurance. To provide equal employment and advancement opportunities to all individuals, employment decisions at Happy Egg will be based on merit, qualifications, and abilities. Happy Egg does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, sexual orientation or any other characteristic protected by law. This policy covers all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training. To apply, email or visit us on LinkedIn!

Keywords: The Happy Egg Co USA, Rogers , Social Media Marketing Manager, Advertising , Rogers, Arkansas

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