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Programmatic Media Manager

Company: Accenture
Location: Bentonville
Posted on: April 2, 2024

Job Description:

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.

We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360 - value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 - value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

We Are

Accenture Marketing Operations is the global managed services arm of Accenture Song. We activate and optimize hyper-relevant, data-driven, brand experiences to deliver breakthrough marketing-led growth, cost effectively, across all digital consumer touchpoints and channels.

Advance your career in a fast-accelerating digital marketing agency on track to transform the industry and dominate the market. Disrupt, innovate, and change the way frictionless marketing strategy is delivered to clients at scale. Deploy new technologies and data-driven insights. Transform the performance of leading brands. Grow alongside our global talent network.

You Are

As a Programmatic Media Manager, you will implement client campaigns across Amazon DSP primarily, but you may also work on other Programmatic channels such as Display, Mobile, Native, Audio and Video. You'll ensure that best practices are implemented, and client goals are being met and exceeded. Our team is comprised of innovative, data driven e-commerce experts with best-in-class technology, creative, design, and marketing. Our clients are some of the fastest growing and most well regarded digital-first retail brands in the U.S.

The Work:

  • Primarily responsible for the management of Amazon DSP Advertising campaigns and discussing respective performance with clients.

  • Be the resident expert on all things Programmatic & Amazon DSP, maintaining platform certifications and staying up to date on industry trends in both the Retail and DTC verticals.

  • Develop Amazon DSP media plans inclusive of tactic, audience and creative recommendations, and execute approved plans within Amazon DSP platform.

  • Contribute to and support established best practice optimization processes, campaign set up, client communication, and more.

  • Build, QA, monitor and optimize campaigns to ensure deliverables and KPIs are met.

  • Monitor, report, perform analysis, and monitor pacing of all assigned campaigns; adjust if needed to remain in budget parameters.

  • Multi-task and manage multiple client accounts seamlessly with tight timelines and work cadence.

  • Conduct regular and ad hoc analysis to identify opportunities to improve performance within your campaigns and across campaigns as a whole.

  • Support the team in building documentation for media processes.

  • Stay up-to-speed on the most recent updates for impactful platforms and technologies and their implications for clients (policies, insights, restrictions) and performance (tracking).

  • Provide data analysis of campaign performance metrics to develop optimization approach to improve campaigns with different buying models and optimization techniques.

  • Keep key stakeholders, including clients and account teams, updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

  • Research the latest digital media content trends and stay up-to-date with the landscape. Provide thoughtful Point of Views (POVs) to internal media teams.

  • Explore client advertising opportunities in other e-commerce advertising platforms such as Walmart.com and Target.com, as well as conventional DSPs such as The Trade Desk & StackAdapt.



    Here's what you need:

    • A minimum of 2 years of experience working with Amazon DSP advertising for vendors and/or sellers.

    • A minimum of 2 years' hands-on keyboard experience working with any DSP (i.e., Amazon DSP, The Trade Desk, DV360, StackAdapt, etc.),



      Bonus Points If:

      • You have working knowledge of multiple Programmatic platforms such as The Trade Desk, StackAdapt, Roundel, Walmart DSP, etc.

      • You have an interest in the dynamic and complex interaction between e-commerce and digital advertising.

      • You are eager to expand your expertise beyond Amazon DSP and have a willingness to learn and grow in other programmatic channels.

      • You enjoy adaptability and flexibility, with a proven ability to seamlessly transition between diverse projects and campaigns.

      • You enjoy developing professional relationships with clients and becoming a strategic part of their ongoing operations.

      • You take pride in doing awesome work.

      • You are action and detail oriented.

      • You have strong business management and organizational skills.

      • You have experience in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.



        Travel:

        Travel is not expected in this position except on a rare occasion.

        Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, New York or Washington as set forth below.

        We accept applications on an on-going basis and there is no fixed deadline to apply.

        Information on benefits is here.

        Role Location Annual Salary Range

        California $63,200 to $169,800

        Colorado $63,200 to $146,700

        New York $58,500 to $169,800

        Washington $67,300 to $156,200

        What We Believe

        We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

        Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here

        Equal Employment Opportunity Statement



        Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.

        All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

        Accenture is committed to providing veteran employment opportunities to our service men and women.

        For details, view a copy of the Accenture Equal Employment Opportunity and Affirmative Action Policy Statement .

        Requesting An Accommodation



        Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

        If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.

        Other Employment Statements

        Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

        Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

        Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

        The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

Keywords: Accenture, Rogers , Programmatic Media Manager, Advertising , Bentonville, Arkansas

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