Head of Paid Advertising
Posted on: November 20, 2023
Head of Paid Advertising - CoreTrex, Amazon Growth Agency
Schedule Call Head of Paid AdvertisingAs the Head of Paid
Advertising at our Amazon agency, you will lead and oversee our
advertising team in developing & executing strategy. Apply now Job
description As the Head of Paid Advertising at our Amazon agency,
you will lead and oversee our advertising team in developing and
executing strategic paid advertising campaigns on the Amazon
platform. Leveraging your expertise in digital marketing and
advertising, you will play a crucial role in driving sales, brand
visibility, and maximizing return on ad spend (ROAS) for our
clients. Responsibilities As the Head of Paid Advertising at our
Amazon agency, you will lead and oversee our advertising team in
developing and executing strategic paid advertising campaigns on
the Amazon platform. Leveraging your expertise in digital marketing
and advertising, you will play a crucial role in driving sales,
brand visibility, and maximizing return on ad spend (ROAS) for our
- Advertising Strategy: Develop comprehensive advertising
strategies aligned with clients' business objectives and budgets.
Identify key performance indicators (KPIs) and benchmarks to
measure the success of campaigns.
- Amazon Advertising Platforms: Manage and optimize campaigns
across various Amazon advertising platforms, including Sponsored
Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
- Budget Management: Responsible for allocating and managing
advertising budgets effectively, ensuring optimal utilization and
delivering the best possible results.
- Campaign Creation and Optimization: Lead the creation, launch,
and continuous optimization of advertising campaigns. Conduct
keyword research, ad copy testing, and audience segmentation to
- Performance Analysis: Utilize data analytics to measure and
analyze the performance of advertising campaigns. Generate regular
reports and actionable insights to share with clients and internal
- A/B Testing: Implement A/B testing methodologies to optimize ad
creatives, landing pages, and targeting strategies, driving
continuous improvement in campaign performance.
- Competitive Analysis: Stay informed about industry trends and
competitor activities on the Amazon platform, adapting strategies
to maintain a competitive edge.
- Team Leadership: Build and lead a high-performing advertising
team, fostering a culture of collaboration, growth, and innovation.
Provide guidance, mentorship, and professional development
opportunities to team members.
- Client Communication: Act as the main point of contact for
clients regarding advertising strategies, campaign performance, and
progress updates. Develop strong client relationships to ensure
client satisfaction and retention. Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a
related field. Advanced degrees or certifications in digital
marketing are advantageous.
- Proven experience in planning and executing successful Amazon
advertising campaigns, with a track record of achieving and
- In-depth knowledge of Amazon's advertising platforms, tools,
and best practices.
- Proficiency in data analytics and advertising tools, such as
Amazon Advertising Console, Google Analytics, or other third-party
- Strong analytical skills and the ability to interpret data to
derive actionable insights and optimizations.
- Demonstrated leadership experience, with the ability to
motivate and lead a team effectively.
- Excellent communication and presentation skills to interact
with clients and internal stakeholders.
- Result-oriented with a focus on driving business growth and
- Ability to adapt to a fast-paced and dynamic environment while
managing multiple projects simultaneously.As the Head of Paid
Advertising, you will be at the forefront of shaping the
advertising strategies that drive our clients' success on Amazon.
Join our team and make a significant impact on the growth and
visibility of top brands in the e-commerce industry. Apply for this
position Apply to this position by submitting your
resume via email to firstname.lastname@example.org Apply now More open
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Keywords: Coretrex, Rogers , Head of Paid Advertising, Advertising , Rogers, Arkansas
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